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Words that work

Specialist technical

and creative writing

since 1999

Words that work

Specialist

technical

and creative

writing

since 1999

How artificial intelligence can help retain customers

It’s a well-known fact that it costs far more to gain a new customer than it does to keep one you already have. In fact, it costs between five and seven times more. It stands to reason, then, that companies that understand the lifetime value of a customer and seek to...
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AI is our best chance yet of building a crystal ball

Forget virtual assistants and chatbots, the future of artificial intelligence (AI) and machine learning is seeing into the future. In recent years we have begun to see how AI applications have established themselves as a staple in business. Alongside cloud computing,...
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Five ways to future-proof your startup

You launched your own business to make money. So as long as you’re generating cash, everything’s fine, right? Well, not quite. The fact that you are successful in business today does not mean you will still be succeeding five years from now. Markets are in constant...
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Learn these four essentials before you start investing

If you’re thinking of making your first investment it’s natural to hesitate. You may be thinking: is this the right time to buy? Prices go up and down and if you don’t have experience of following the tickers it can be hard to know whether or not you’re about to make...
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The end of hypermarkets

Is it over for hypermarkets? Increasingly urban, time-pressed and tech-savvy, consumers are shopping ever smarter and closer to home. In this context, has the hypermarket become irrelevant? We ask three senior retail analysts. Spend enough time poring over company...
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Authority

Google can tell which web pages have authority by the way readers interact with them. Amateur web copy typically fails to convey authority.

Persuasion

Professional copywriters know how to combine words to influence the reader. Persuasion through language is a mission-critical skill.

Tone

Reaching your target audience means firstly matching their tone of voice and then providing the content they are looking for online. Both are baked into my service.

Trust

I’ve been trusted to supply authoritative specialist copy on deadline for two decades. Eliminate the risk and hire someone with a track record.

Copywriter in Bristol, UK

Serious, effective and confidential
outsource partner

I have been providing business and government with the best in C-suite level technical and specialist editorial work for the last 20 years.

  • Analysis of the sub-Saharan grocery retail scene by tomorrow?
  • Persuade senior stakeholders to embrace process change
    in a government department?
  • You’re the CEO of Coca-Cola and you need talking points about sustainable packaging?
  • You’re the Mayor of Shanghai and need to address an industry event in English?
  • Sales copy about the benefits of switching submarine navigation systems?
  • Make compliant arguments about tax credits to HMRC?
  • You need an accountancy textbook in two weeks?
  • Software end-user documentation?
  • Conference reports?

These are all projects I have delivered.

The jobs other writers shy away from are my speciality.

Copywriter
in Bristol, UK

Serious, effective and confidential
outsource partner

I have been providing business and government with the best in C-suite level technical and specialist editorial work for the last 20 years.

  • Analysis of the sub-Saharan grocery retail scene by tomorrow?
  • Persuade senior stakeholders to embrace process change
    in a government department?
  • You’re the CEO of Coca-Cola and you need talking points about sustainable packaging?
  • You’re the Mayor of Shanghai and need to address an industry event in English?
  • Sales copy about the benefits of switching submarine navigation systems?
  • Make compliant arguments about tax credits to HMRC?
  • You need an accountancy textbook in two weeks?
  • Software end-user documentation?
  • Conference reports?

These are all projects I have delivered.

The jobs other writers shy away from are my speciality.

Some clients and brands I have helped

Aaron Allen / Alstom / Arte France Developpement / Astranti Financial Training / AyeCode / BBC / BookCareers / BT / Capgemini / Caval & Go / Click Intelligence / Consumer Goods Forum / Cyber Group Studios / Ernst & Young / Agence Escapades / fRoots Magazine / Global Food Safety Initiative / GS1 / Harleys Global / Henkel France / HM Ministry of Defence / HMV Group / IEC / Meanings / Nomad Dev / Trace One

Astonishing results. Richard is an excellent choice to improve communication in general, and to open up complicated content to a wider audience.

Ruediger Hagedorn

Director End-to-End Value Chain & Standards, Consumer Goods Forum

Richard is a talented wordsmith, the best I know.
We set him a hard task within our niche and he excelled at every turn. Today we rely on him.

Stiofan O'Connor

Lead Developer, AyeCode Ltd

Richard’s writing is intelligent, acute, witty and occasionally irreverent. I recommend him highly for his incisive analysis and clarity of expression.

Alan McClay

CEO, Better Cotton Initiative

I deeply appreciated Richard’s strong skills in writing and picking the exact sense or meaning of each subject. Dedicated, pro-active … a very good overview and anticipation on our business matters.

Phoebé Perdreau

Director, Caval & Go

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